Nothing personal

Nasty Selezneva, November 5, 2015

“The customer is always right” – this is the motto of the consumption society, which seems to be somewhat pleasant when you don’t have to pay for something you have just broken in the shop, but turns out to be a torture when you are the one who provides service.

We find it difficult to mention the things we don’t draw here. Animation, storyboards, postcards, book covers, magazines, posters are carefully created by our illustrators. And the most difficult part of work is the leat predictable one: sometimes the toughest thing to do is to make the client agree the picture. In case of a detailed task given beforehand no problems occur, it all begins when a customer has an obscure view of what he or she wants to get.

Imagine you are at the restaurant and you order some delicious soup. In this case you are sure to get something what the waiter or the chef finds delicious, no matter what you personally think of having cedar nuts in it or something more exotic.  And there is no reason to show your displeasure with something you have ordered in such a general way. As well as there is no way one would ever find it reasonable to take all the ingredients you don’t like out of your plate, add something else and cook the soup for some more time.

However, the ideas of this sort come to customers’ mind quite regularly. Illustrators and designers are often asked to make changes which require many hours of extra work just because the brief hasn’t been explicit. Some of them have the patience to draw the same picture over again and again, others refuse to work on such terms. This kind of work leads to missed deadlines and frustration.

Anyway, one can succeed in doing a project with an inexact task, but that would be a case of either great luck or some total harmony of views of the customer and the illustrator. That is to say, you should trust the artist completely if you have very vague ideas of what you want to get as a final picture. Otherwise you can end up eating peanut soup instead of the beetroot one or  having your hair styled in the way you don’t like just because the person who does it for you finds it tasty or attractive.

So don’t spoil pictures or illustrators, set a detailed task and enjoy the results.