"There is no illustration without a person," says Irina Kruglova. She is one of the pathbreakers to tell you about her way from being a graphic designer to becoming an illustrator, the demand and the place illustration has in branding.

If clients were to define the edits, they would call them "fundamental changes that need to be made free of charge yesterday." If an illustrator had to explain what “edits” mean, he or she would say it is the matter of taste or that awkward situation when it is easier to do what one is asked to than to get to the truth. Over the years, we have got used to making changes, but the topic of edits periodically ruffles the souls of illustrators and deepen the producers’ old wounds.

We all want to live our perfect lives in a perfect world. We want to do something intelligent and creative, put on a better self every day. A perfect world of agents differs from a real one as much as an average person’s face differs for a selfie.

Firsthand experience is always interesting.

Meeting the deadlines, pacifying the clients and social networking is not all about the agency’s routine. We spend much time scrutinizing portfolios, answering the wannabes’ letters and taking efforts to possess ourselves while doing the first two things. It seems like we’ve got used to almost everything, having worked so long in the sphere. Yet the thought “What the hell is that?” still comes to us regularly. How do some people manage to be so active in taking other ones’ time and energy and at the same time so neglectful about his or her own skills and self-presentation?

We make pictures, keep terms, make changes in time and meet deadlines. There are several people who slave over every project in order to do the work well and in time, And none of them would ever do it as a hobby. Naturally, we expect to be paid for all the things we do.

In the photos of us you can always see many people in black having a good time. You can also see them in our office. And it seems like more and more people are choosing black color as the only one possible, as if it is literally absorbing the other ones.

Dear Santa, we’ve been really bad guys.
We can read you some Brodsky for that, or we’d rather tell you a better story and show some pictures. Stories and pictures — that’s what we’re always good at. We know where you’ve got your white beard and a bag full of presents from. And we also know how you’ve changed for the last 1500 years!