Meeting the deadlines, pacifying the clients and social networking is not all about the agency’s routine. We spend much time scrutinizing portfolios, answering the wannabes’ letters and taking efforts to possess ourselves while doing the first two things. It seems like we’ve got used to almost everything, having worked so long in the sphere. Yet the thought “What the hell is that?” still comes to us regularly. How do some people manage to be so active in taking other ones’ time and energy and at the same time so neglectful about his or her own skills and self-presentation?